Goyard
Goyard is selectively limiting AI agent access.
This is the kind of page an agent builder checks first: who is explicitly closing doors, and whether those limits look like policy or enforcement.
Agent Reach
9 showed visible friction or blocking
Guidance Files
25% of tracked brands publish any explicit guidance
Structured Layer
Markup and feed signals detected
30-Day Movement
Confirmed signal changes
If You Only Read One Thing
Ahead of 0% of peers on openness versus luxury peers.
9 agents are explicitly blocked.
See whether this site is actually accessible and what machine-readable assets wait behind the front door.
Use the peer context to tell whether this brand is publishing more structure and guidance than others in the same category.
Recent confirmed changes turn the page from a profile into a watchlist entry.
Who can get in the door.
Nine AI agents, one scan. Color tells you the outcome; hover any status in the legend to read what it means.
agents open on this scan
What agents can understand.
A site can be reachable and still be hard for agents to read. Three published layers, ranked from table-stakes to frontier.
How it sits against peers.
Four lenses. Numbers shift as the field evolves, so treat these as the current shape of the market, not a fixed benchmark.
9 of 9 agents showed friction on this scan.
1 of 8 machine-readable signals detected.
16% of luxury publish llms.txt.
16% of luxury publish any explicit guidance file.
What moved recently.
Confirmed published changes. ARC buffers noisy signals before promoting them, so stable brands will look empty here — that is a feature.
This is an early-field readout.
Agentic commerce is a young category. Most stores were not built with AI shoppers in mind. Read this page with three things in mind.
A site can allow agent traffic and still give weak machine-readable guidance once the agent arrives.
A brand can look open in robots.txt while site defenses still stop automated requests in practice.
One static profile is useful. Repeated changes are what turn this page into intelligence.
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