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MICROSOFT · AI ASSISTANTS ANSWERING SHOPPERS

Should your store allow Copilot?

Microsoft Copilot / Bing Chat reading your page to answer and shop.

THE VERDICT

Allow it.

This bot fetches your page when a shopper asks an AI about you. Block it and that assistant literally cannot read your store to answer — you become invisible to those AI shoppers, with no error and no trace in your analytics.

THE TECHNICAL BITS
robots.txt token
BingBot
Operated by
Microsoft
Purpose
AI assistants answering shoppers

To allow it, make sure your CDN/WAF (Cloudflare, Akamai, etc.) doesn't challenge or block requests whose user-agent contains BingBot, and that robots.txt doesn't disallow your product paths for it.

Is Copilot reaching your store right now?

ARC tests your store against Copilot and every other AI crawler — for real — and shows who you're accidentally blocking, whether AI understands your products, and whether it can buy.

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